Addressable Market and Solution Overview

It is proposed to set up a modern integrated fruits & vegetables processing center with the latest state-of-the-art technology to cater to the needs of the export market, in turn benefiting the farmers and exporters.

“India is the world’s largest producer of milk, tea, pulses, cashews and mangoes; the second largest producer of fruits and vegetables, wheat, sugarcane and rice and the third largest producer of fish. It is the world’s leading exporter of rice & shrimp. Despite being a major producer, a low percentage of food is processed.” (EY, Min of Agric, 2018, EY). The Indian Processed food market is expected to reach US$543bn by 2020, up from US$322bn in 2016 - or CAGR 14.6% p.a. (Invest India, 2019);

Despite a strong position in production of agri-commodities, Indian contribution in the global food trade is only 1.5% to 2%, which is drastically underweight as compared to the respective share in the production:

40% of food from field to shelf is lost in India (the global average is < 30%);

The inefficiencies in the food chain in India not only have enormous economic costs (est. p.a. wasted harvest exceeds US$12.7bn in value). Excessive cultivation of water-intensive crops drains water tables to crisis point, underpin chronic air pollution problems. Poor hygienic handling practices translate into food born disease (FBD) impacting one in three Indians every year, killing 120,000 and costing India an est. $28bn in loss productivity.

Some key food groups in India that lend themselves to transformation and value creation:


Rice – harvest 121.5m tons p.a. (20%-25% p.a. spoiled due to fungi & insect infestations)- eliminated with irradiation

Pulses – harvest 23m tons p.a. (10%-12% p.a. spoiled due to fungi & insect infestations) - eliminated with irradiation

Onions – harvest 26m tons p.a. (40%-50% p.a. spoiled due to sprouting, fungi/bacteria and dehydration) – irradiation addresses sprouting, bacteria, fungi; special ventilated warehousing controls dehydration

Seafood, fish – exports 1.15m p.a.; e.g., shrimp $5.9bn market – irradiation brings greater hygienic security; Fresh fish 9m tons – 2.5-fold inc. in shelf life

Fruit & veg – harvest 90m and 169m tons p.a., respectively. (Wastage 16%+ p.a.); irradiation brings 2.5-to-3-fold increase in shelf life.

Tea & spices – harvest 1.28 billion tons; 9 million tons p.a., respectively. (Bacteria and fungi risk consignments being seized, insect infestation), irradiation eradicates pathogens and enhances shelf life.


Our approach is to combine state of the art, often priority, technology and handling processes to bring value to the Indian food chain by:

  • Greatly reduce Indian post-harvest food spoilage, creating more inventory to bring to market while maintaining greater quality and consistency in food quality
  • Greatly increase the shelf life of produce (typically by 2.5 to 3 fold for fruit & veg), creating market value for food distributors
  • Offer better hygienic security and value for Indian food products, foregoing the need for chemical intervention to address bacteria, fungal, insect and other pathogens (100% organic)
  • Provide quality levels, shelf life and consistency to bring Indian produce in order to cultivate and expand export markets
  • Offer option to trace the cultivation, harvest, handling and logistics details on all process; bringing the (important political) capability to credit farmers via block chain tokens.

OPTIONS FOR SOLUTONS, COMPONENTS:

  • Sorting & Grading
  • Washing & Cleaning
  • peeling, cutting, sizing
  • Ripening chambers
  • VHT Vapour Heat Treatment
  • IQF Individual Quick freezing
  • VFD Vacuum freeze drying
  • Packing
  • e-beam Irradiation
  • Cold storage
  • Controlled temperature transport (Reefer vans)
  • Ambient temperature, high ventilation warehousing
  • Block chain tracing and payment platform
  • Advanced grain, hermetically-sealed, grain Cocoons
  • Waste management

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